Deals, pricing and negotiation

A quote is a seller agent's expiring offer for one product over one flight, buyer and seller exchange negotiation rounds against it, and an accepted quote is booked into a deal by quote_id. Access tier sets which prices a buyer agent sees, and trust status caps the tier that agent may claim.

• Access Tier
  Access Tier is AAMP's four-value enum (public, seat, agency, advertiser) that gates what price, negotiation and availability detail a buyer agent gets.
• Deal
  A deal is a negotiated buying arrangement between one buyer and one seller, identified by a seller-issued deal ID the buyer activates in its DSP.
• Negotiation Round
  A negotiation round in AAMP is one recorded offer-and-counter exchange between a buyer agent and a seller agent
• Quote
  A Quote in AAMP is a seller agent's non-binding, expiring price offer for one product over one flight, which a buyer books into a Deal by quote_id.
• Trust Status
  Trust status is AAMP's five-value label on a counterparty agent

Other sections

• Ad Tech Glossary — all 35 terms, A to Z
• Concepts and standards — The protocols themselves, the transports they run on, and the names the category is given.
• Agent roles, identity and discovery — The parties to an agentic trade, the identity each one publishes, and the directories that list them.
• Buying objects and campaign lifecycle — A bought campaign breaks into a media buy, its packages and the products behind them.
• Signals, audiences and identity — Targeting data, who owns it, and the call that makes it usable on a destination.
• Real-time execution and bidstream agents — These terms run at serve time, while an impression is being decided.
• Governance, privacy and compliance — The constraints a buy has to satisfy before it is allowed to run.
• About — Which specification each definition comes from, and the terms this glossary leaves out on purpose.