Buying objects and campaign lifecycle
Buying objects are the records a campaign becomes once it has been bought: in AdCP a media buy, the packages inside it and the products they are bought from. AAMP's control plane inherits the equivalent objects — Account, Order, Line and Product — from OpenDirect 2.1.
A media buy is the purchased campaign, a package is one product inside it with its own budget, pacing and flight dates, and a product is what a seller advertises before anything has been bought.
- Media Buy
In AdCP, a media buy is the purchased-campaign object created by create_media_buy - Package
An AdCP package is one product inside a media buy, the equivalent of a line item in an ad server - Product
In AdCP, a product is a unit of sellable advertising inventory offered by a seller and returned by get_products
Other sections
- Ad Tech Glossary — all 35 terms, A to Z
- Concepts and standards — The protocols themselves, the transports they run on, and the names the category is given.
- Agent roles, identity and discovery — The parties to an agentic trade, the identity each one publishes, and the directories that list them.
- Signals, audiences and identity — Targeting data, who owns it, and the call that makes it usable on a destination.
- Real-time execution and bidstream agents — These terms run at serve time, while an impression is being decided.
- Deals, pricing and negotiation — How a price is agreed and booked: quotes, deals, negotiation rounds, access tiers and trust status.
- Governance, privacy and compliance — The constraints a buy has to satisfy before it is allowed to run.
- About — Which specification each definition comes from, and the terms this glossary leaves out on purpose.